Our Writers

Anat Grynberg

Anat Grynberg, MBA, brings over 20 years of high tech marketing experience. Anat is a truly "360 degrees" marketing manager having handled all aspects of marketing and has contributed to startup companies as well as large global companies (Alcatel, NICE Systems, Amdocs) Raised in France where she studied (Paris VI University, HEC) and worked (Alcatel now Alcatel-Lucent Enterprise – ALE), Anat specializes in B2B marketing. At Panaya, Anat is responsible for the marketing of the French speaking countries.

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Amir Farhi

With more than two decades under his belt with Oracle technologies, as a developer, project manager, techno-functional consultant, system integrator, instructor and more, Amir has pretty much “seen them all”. Dating back to Oracle EBS version 8.3 (formerly known as Oracle Applications), Amir shares his holistic view of the Oracle EBS space, and is a major contributor to Panaya’s product roadmap design.

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Amir Gal-Or

Amir is an R&D engineer and Tech enthusiast. Prior to Panaya he developed beautiful algorithms and simulations as Senior Software Engineer for Network Centralized Warfare platforms. He enjoys traveling, bad sci-fi, wasting his time on gardening but mainly spending time with his kids.

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Amit Levavi

Amit Levavi is a seasoned ERP professional with nearly 20 years of experience in the enterprise application market. In his current role as Panaya’s VP of Products, Amit leads the team of product managers in creating a new generation of innovative IT solutions that change the way enterprise applications are maintained. Previously, Amit was a Senior Architect at SAP’s New Product Introduction organization, a member of the HP(EDS) SAP practice, and managed the R&D team of a leading SAP customer.

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Amit Garussi

Amit is a senior IT application team manager with over 12 years of SAP experience. He has led dozens of global projects, and has comprehensive knowledge on building, executing and monitoring IT work plans. Amit’s current role has him in charge of product usage and roadmap, best practices development, consulting and supporting strategic accounts.

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Andreas Bandel

Andreas is a business development, consulting, and sales expert. He has founded his own business, and has more than 15 years of experience in various enterprise sales and software consulting positions. Andreas has worked for leading B2B SaaS companies, start-ups, and a financial service provider in the IT industry. He is currently employed as the DACH Regional Sales Manager at Panaya.

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Asaf Melamed

Over the course of a 15+ career in the world of Oracle EBS (formerly known as Oracle Applications), Asaf has implemented many full cycle Oracle ERP projects at large global companies. His extensive functional and technical experience contributes to his current role at Panaya as a Solutions Consulting Manager, providing professional services to Strategic Customers and continuously promoting Panaya’s Products’ offering. Prior positions include management of Oracle ERP consulting practices & Business Applications teams, and serving as a Solutions Architect for multi-national companies.

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Asher Benbenisty

Asher has over 15 years of SAP experience. He has held wide ranging leadership roles that span implementation, sales and product marketing. Asher’s current role as Director of Product Marketing has him in charge of inbound and outbound market planning as well as the creation of sales messaging, presentations, and pricing.

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Avi Hein

Avi is a content marketing manager at Panaya. With a decade of experience in software companies, he loves helping businesses grow. He holds an MBA from the Technion.

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Aviad Abutbul

Aviad is Panaya’s SAP Product Manager. He is responsible for designing Panaya’s innovative SAP accelerator products. Aviad has a decade of SAP experience and has spent much of his career as an SAP consultant and project manager. Aviad holds a BSc in Information Systems Engineering from the Technion and as well as an MBA from Bar Ilan University.

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Avishai Shafir

With nearly 20 years of technical and product management experience, Avishai Shafir is a seasoned expert in business application testing, software development, product management, and go-to-market strategies. In his current role as Director of Product Management at Panaya, Avishai leads the strategy and development of the company’s testing products. Previous positions include: leading the team of architects that drove the functionality of the HP QC/ALM Suite, heading up product marketing at BluePhoenix Solutions, and being part of the team that defined the roadmap of Magic Software Enterprises' line of products.

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Binyamin Kamilar

Binyamin has over 30 years of experience in IT, including 15 years delivering Oracle EBS solutions. He has been on both sides of the fence, implementing EBS as an IT Manager and as an SI consultant. At Panaya he is leading presales and customer development initiatives for Oracle customers worldwide. Binyamin’s previous workplaces include Oracle Consulting and Support, Soda Club, and Chiaro Networks.

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Clare Avieli

A media and public relations expert, Clare has 15 years of experience in the world of high tech, start ups, and online marketing. Clare joined the Panaya team in May 2013 to help spread the word about the company's SaaS solutions for business application testing and upgrade projects.

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Don Behrman

Don has over 15 years experience in customer education. He has an MBA in Training Management from the University of London. Before working at Panaya, he worked at Verint and Amdocs.

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Doron Gerstel

Doron Gerstel has more than 20 years of entrepreneurial and executive experience in the high-tech industry. He has a proven track record of integrating strategic planning and operations with world-class visionary skills and creative management to achieve global business goals. Doron was previously the CEO of Nolio – a global leader in application release automation. Nolio was acquired by CA Technologies in 2013 and Doron led the company’s strategic directions for the following 12 months. Before Nolio, Doron was the CEO of Syneron (NASDAQ: ELOS) – a leading global aesthetic device company. In 1999, he co-founded and led PHP company Zend Technologies as the CEO and President. Doron was also VP of Operations at Lumenis and Fibronics. Doron holds an MBA in Marketing from the Tel-Aviv University and a B.Sc. in Economics and Management, Information Systems from the Technion Institute.

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Doron Tauber

Dr. Doron Tauber is an IT mentor and expert of the SAP ecosystem. Dr. Tauber has an extensive technical background. For more than two decades he has driven innovation, developed strategies, and defined the product roadmaps of information systems for various organizations. He has mentored students and lectured on IT and business at various universities. Dr. Tauber has a special expertise in ERP systems and is currently the CTO of Enterprise Solutions at Panaya.

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Elad Mor-Yosef

R&D Team Leader in the Oracle Group. 16 years in ERP and software development.

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Eyal Diamant

Eyal is Director of Oracle Product Management at Panaya. He is responsible for designing Panaya’s innovative Oracle EBS accelerator products. Eyal has over 15 years enterprise information systems experience and has led large IT teams at some of the world’s most respected high tech companies.

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Gaby Koren

Gaby has a true passion for sales and management and brings with her over 20 years of experience selling into Enterprise organizations within various regions with a focus on the value the solutions bring to her customers. Gaby has worked both on solutions that are offered directly as well as through a broad eco-system of partners and alliances. At Panaya, Gaby holds the position of Americas VP.

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Guy Vago

Guy Vago is the SAP Product Manager at Panaya. He has over 15 years of experience in high tech. Before working at Panaya, Guy was a Technical Sales Development Manager at ECI Telecom and Director of Product Management at NG Tech.

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Jake Klein

Jake Klein is CEO of Panaya, an Infosys company. Previously, he was a Vice President of the Infosys Innovation Fund and Corporate Development team, and is responsible for the IIF investments in Cloudyn and CloudEndure. Prior to joining Infosys in 2015, Jake spent a number of years at SAP in various Product, Business Development and R&D leadership roles. Most notably Jake led Product Management for SAP HANA from inception to its growth into a billion dollar line of business within SAP. While at SAP he also held the role of Senior Vice President, R&D, responsible for SAP’s next generation development experience, SAP River. Jake holds an MBA with distinction from the UC Berkeley Haas School of Business.

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Jens Puhle

Jens Puhle is Vice President DACH Sales at Panaya. Being a Sales professional with over 15 years of experience in complex IT solutions, he aims to help business leaders and C-Suite executives readdress critical business issues. Jens writes about business transformation strategies with a focus on the German, Austrian and Swiss markets.

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Jesper Ottosen

Jesper is a Test Manager at an outsourcing company (NNIT.com) with deliveries both in development, application maintenance, infrastructure and operations. While he usually do test management in software projects his interests are all kinds of testing also outside of software development. Jesper is a blogger on https://jlottosen.wordpress.com, a writer and active on twitter as @jlottosen

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Jordana Mozer

Jordana is a Senior Product Marketing Manager at Panaya. A communications expert, Jordana has over 10 years of experience in content management and marketing in the high-tech industry. Passionate about B2B marketing and storytelling, she enjoys developing the story behind a product.

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Johann Danino

Johann Danino has over 15 years’ experience in SAP, as both technical and functional consultant. He has been working for major accounts as well as multiple system integrators in France. Furthermore, Johann possesses significant experience in SAP functional and automatic testing. At Panaya, Johann is Strategic Solutions Architect for France and Benelux. He is in charge of developing the region and ensure close proximity with customers.

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Jon Reed

Jon Reed is an Enterprise Irregular and SAP Mentor who blogs and videocasts on enterprise trends. He is a co-founder of diginomica.com. Launched in the spring of 2013 by Jon and four other long-time enterprise bloggers, diginomica is focused on providing original commentary focused on the digital enterprise. Jon is the author of three non-fiction books, including the "how-not-to" Resumes from Hell and the SAP Consultant Handbook. Jon has written most of Panaya's customer case studies over the years - he has conducted in-depth interviews with more than 70 Panaya customers.

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Kenny Sahr

Kenny founded his first internet company in 1995 while living in Miami, Florida. Since then, he has delved into every aspect of marketing and business development – from brand creation to public relations to sales. Kenny has a passion for creative high tech content. Kenny loves participating in Israel’s startup scene.

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Lydia Flögel

Lydia is Field Marketing Manager for the DACH region at Panaya. Being a Marketing professional with more than 25 years of experience, including almost 10 years in the IT and software industries, she loves to help businesses grow. Lydia writes about ERP change analytics & cloud-based enterprise software testing with a focus on the German markets.

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Liad Tal

Liad Tal is a senior Product Marketing Manager at Panaya. Liad has over 18 years of technical and sales experience in enterprise technologies. Liad writes about ERP Market trends focused on SAP and Oracle as well as change management and enablement in organizations, driving ERP agility in the era of Digital Transformation.

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Marty Rothenberg

Marty has over 25 years delivering enterprise applications, including 10 years delivering Oracle EBS delivery at Oracle Consulting. Marty has a knack for identifying true business value opportunities in real-life project settings. Before joining Panaya, Marty worked at Oracle Consulting, Hewlett-Packard, and Pearson Education.

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Mati Cohen

Mati Cohen is an IT innovator and entrepreneur; constantly seeking new ways to make technological ‘leaps’ in running IT application changes faster, simpler and with less effort. As the Chief Technology Officer at Panaya, Mati is responsible for driving the company's innovation, product strategy, and technologies. Mati was previously the Senior Project Manager at IBM, where he was responsible for the implementation of large-scale SAP projects. Mati has led innovative and complex award-winning projects and holds a B.Sc. in Industrial Management (Information Systems) from the Faculty of Engineering Sciences at Ben Gurion University.

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Melissa Barrera

Melissa Barrera has over 15 years experience in the Information Technology field having earned a degree in Computer Science from the University of Central Florida with Master’s coursework in Human Factors and Systems from Embry-Riddle Aeronautical University. Melissa has more than seven years experience as a Systems Analyst supporting enterprise applications with primary focus on Oracle E-Business Suite Finance modules. With prior experience in the dotcom and telecom industries, the desire towards a career in education field was fueled during an Adjuct Instructor opportunity to teach Digital Media. Melissa’s hobbies include web development, water sports and tennis and she enjoys continued learning and skill-building.

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Motti Tal

Motti Tal is an accomplished and visionary entrepreneur with extensive experience in technology, enterprise IT, business development, marketing, and venture capital. Motti is the Chief Marketing Officer at Panaya, where he leads the company’s marketing and strategic operations. Before joining Panaya, he was a venture partner with Pitango, a high tech VC with over a billion dollars under management. He previously co-founded the market leading APM provider OpTier and founded Emicom - an internet accelerator fund. Prior to this, he headed up Business Development for Memco Software and held the position of Systems Architect and Project Manager with Advanced Technology Ltd. Motti holds a B.Sc degree in Mathematics and Computer Science from Tel Aviv University.

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Natalie Cohen

Natalie Cohen is Panaya's Online Marketing Manager & Digital Media Guru. As a Marketing Expert she always keeps track with all the recent trends in the Digital World and has a special passion for moving things through the B2B funnel. Join her ride and you’ll learn how ERP becomes “sexy” with just a few tweaks and perks!

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Oren Ezra

Over the past two decades, Oren has notched up a wealth of experience in enterprise software consulting, product strategy, product management and product marketing. Career highlights include: ERP project management and consulting, leading product management, marketing, and strategy at B2B software companies, from small startups to global software vendors. Oren is currently the VP of Product Marketing at Panaya.

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Rafi Kretchmer

Rafi Kretchmer is Panaya's VP Marketing. Rafi brings more than 17 years of senior management experience in B2B corporate and product marketing from the software enterprise arena. As VP Marketing he is responsible for all marketing activities including: positioning transformation, go-to market strategy, strategic market direction, lead and demand generation, online and offline marketing plans and leading the global marketing team. Prior to Panaya Rafi was leading Portfolio Marketing and Demand Generation at NICE systems, Head of Portfolio and Revenue Management Marketing at Amdocs and Team Lead of Product Management at BMC Software. Rafi is a graduate of the IDF MAMRAM unit and holds a BA in Business Management and MA in Law from Bar-Ilan University.

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Revital Guetta

Panaya’s Support and Education Director. Revital has more than 14 years of support and customer service experience. Prior to Panaya, she spent 10 years managing one of SAP's worldwide support operations. When she doesn't support customers, she enjoys amateur photography and spending time with her child.

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Ronit Soen

Ronit Soen is a passionate software marketer with more than 10 years of experience in B2B product management and product marketing. Today, Ronit is the Director of Corporate and Online Marketing at Panaya. In her previous role, Ronit focused on increasing the market share of HP’s application lifecycle management solutions, which spanned manual testing, software development and test automation. Agile, Cloud and SaaS technologies make her work life exciting and in her free time, she’s busy chasing kids, cooking, and jogging.

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Ronit Eliav

Ronit Eliav is Senior Product Marketing Manager at Panaya. With 15 years of marketing for software companies, Ronit has become an avid content creator and consumer of enterprise technologies, and of late everything cloud. Ronit writes mainly about SAP industry trends focused on innovation and ERP agility.

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Rudy Bembaron

Rudy is a former ABAP developer who participated in many projects in various industries. Rudy’s functional skills were focused on the SAP CRM/ISU solution, delivering important testing projects and extending his automation knowledge. As a Technical Account Manager at Panaya he defuses all customer challenges with a smile.

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Serge Lazimi

Serge Lazimi, an expert in testing and quality assurance solutions and methodologies, especially for packaged applications, has more than a decade, experience in product management, consulting, IT, and sales with enterprise applications across the globe. He is currently the Director of Product Management for Testing Solutions at Panaya.

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Shanie Weissman

Shanie Weissman is Content Marketing Manager at Panaya. With over 10 years of marketing and PR experience in both startup and multinational tech companies, Shanie is a passionate tech blogger and trendspotter. Shanie writes mainly about testing industry trends, events and innovation.

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Yifat Danieli

I’m fascinated by the SaaS world where everything is accessible and nothing is impossible. I have a special passion for the Salesforce industry and the ability to create useful tools from a simple platform. I'm passionate about what I do, I never stop learning, and wish there were more hours in my day! When I’m not working I love spending time with my family, reading and traveling.

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Zinette Ezra

With more than 15 years’ experience in the IT industry, Zinette began specialising in product management in 2008 at SAP. Now working for Panaya as the Director of Product Management she brings a wealth of knowledge in traditional Application Lifecycle Management approaches, and more importantly is a leading proponent for the emerging Enterprise Agile Delivery movement. Zinette is leveraging her knowledge and experience to bring to market a set of offerings from Panaya that are set to transform the way business manages change.

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