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Ronit Eliav is the Director of Product Marketing at Panaya. With a deep interest in digital transformation and the latest IT trends, she enjoys creating and sharing thought leadership around such topics as agile and continuous delivery, DevOps, quality assurance and IT modernization projects.


Shanie Weissman is a tech blogger and trend spotter for Panaya.com. Inspired by innovation, passionate about the creativity that ignites it, Shanie enjoys telling the stories that make technology come alive and help people understand its value and applications. These days, she writes mostly about business-process testing, enterprise agility, modern ALM, SAP, and Salesforce.


Jordana is a Senior Product Marketing Manager at Panaya. A communications expert, Jordana has over 10 years of experience in content management and marketing in the high-tech industry. Passionate about B2B marketing and storytelling, she enjoys developing the story behind a product.


Avi is a content marketing manager at Panaya. With a decade of experience in software companies, he loves helping businesses grow. He holds an MBA from the Technion.


With more than 15 years’ experience in the IT industry, Zinette began specialising in product management in 2008 at SAP. Now working for Panaya as the Director of Product Management she brings a wealth of knowledge in traditional Application Lifecycle Management approaches, and more importantly is a leading proponent for the emerging Enterprise Agile Delivery movement. Zinette is leveraging her knowledge and experience to bring to market a set of offerings from Panaya that are set to transform the way business manages change.


Liad Tal is a senior Product Marketing Manager at Panaya. Liad has over 18 years of technical and sales experience in enterprise technologies. Liad writes about ERP Market trends focused on SAP and Oracle as well as change management and enablement in organizations, driving ERP agility in the era of Digital Transformation.


Anat Grynberg, MBA, brings over 20 years of high tech marketing experience. Anat is a truly “360 degrees” marketing manager having handled all aspects of marketing and has contributed to startup companies as well as large global companies (Alcatel, NICE Systems, Amdocs) Raised in France where she studied (Paris VI University, HEC) and worked (Alcatel now Alcatel-Lucent Enterprise – ALE), Anat specializes in B2B marketing. At Panaya, Anat is responsible for the marketing of the French speaking countries.


With more than two decades under his belt with Oracle technologies, as a developer, project manager, techno-functional consultant, system integrator, instructor and more, Amir has pretty much “seen them all”. Dating back to Oracle EBS version 8.3 (formerly known as Oracle Applications), Amir shares his holistic view of the Oracle EBS space, and is a major contributor to Panaya’s product roadmap design.


David Giller is CEO at Brainiate. He is also a Salesforce MVP, Trainer, Consultant, Blogger, Author and Salesforce User Group Leader. On paper, David is an attorney – although he is currently retired from practicing law. Through a series of bizarre and unexpected twists in his career, David found himself managing product development & marketing in various law-related industries. Then he ended up managing large-scale IT projects at NBC Universal and GE Capital – where he was first introduced to Salesforce. According to David, it was love at first login.Today, David helps organizations to “make Salesforce easy” by training employees, identifying areas of improve the existing Salesforce configuration, and sharing best practices to help organizations get the most out of the Salesforce platform.


Over the past two decades, Oren has notched up a wealth of experience in enterprise software consulting, product strategy, product management and product marketing. Career highlights include: ERP project management and consulting, leading product management, marketing, and strategy at B2B software companies, from small startups to global software vendors. Oren is currently the VP of Product Marketing at Panaya.


Serge Lazimi, an expert in testing and quality assurance solutions and methodologies, especially for packaged applications, has more than a decade, experience in product management, consulting, IT, and sales with enterprise applications across the globe. He is currently the Director of Product Management for Testing Solutions at Panaya.


Benjamin is a business-savvy and experienced product manager with Panaya, responsible for Panaya Test Dynamix solution which is a SaaS Platform that helps organizations to accelerate and standardize packaged application testing. Expertise and experienced in managing many enterprise customers in EMEA while leveraging Panaya’s capabilities throughout their testing journey. He is collaborative and research-oriented with over 8 years of experience as a project manager for large enterprises, government and public-sector customers.


Rafi Kretchmer is Panaya’s VP Marketing. Rafi brings more than 17 years of senior management experience in B2B corporate and product marketing from the software enterprise arena. As VP Marketing he is responsible for all marketing activities including: positioning transformation, go-to market strategy, strategic market direction, lead and demand generation, online and offline marketing plans and leading the global marketing team. Prior to Panaya Rafi was leading Portfolio Marketing and Demand Generation at NICE systems, Head of Portfolio and Revenue Management Marketing at Amdocs and Team Lead of Product Management at BMC Software. Rafi is a graduate of the IDF MAMRAM unit and holds a BA in Business Management and MA in Law from Bar-Ilan University.


With nearly 20 years of technical and product management experience, Avishai Shafir is a seasoned expert in business application testing, software development, product management, and go-to-market strategies. In his current role as Director of Product Management at Panaya, Avishai leads the strategy and development of the company’s testing products. Previous positions include: leading the team of architects that drove the functionality of the HP QC/ALM Suite, heading up product marketing at BluePhoenix Solutions, and being part of the team that defined the roadmap of Magic Software Enterprises’ line of products.


Asher has over 15 years of SAP experience. He has held wide ranging leadership roles that span implementation, sales and product marketing. Asher’s current role as Director of Product Marketing has him in charge of inbound and outbound market planning as well as the creation of sales messaging, presentations, and pricing.


Eyal is Director of Oracle Product Management at Panaya. He is responsible for designing Panaya’s innovative Oracle EBS accelerator products. Eyal has over 15 years enterprise information systems experience and has led large IT teams at some of the world’s most respected high tech companies.