Nos écrivains

Ronit Eliav is the Director of Product Marketing at Panaya. With a deep interest in digital transformation and the latest IT trends, she enjoys creating and sharing thought leadership around such topics as agile and continuous delivery, DevOps, quality assurance and IT modernization projects.

Shanie Weissman is a tech blogger and trend spotter for Panaya.com. Inspired by innovation, passionate about the creativity that ignites it, Shanie enjoys telling the stories that make technology come alive and help people understand its value and applications. These days, she writes mostly about business-process testing, enterprise agility, modern ALM, SAP, and Salesforce.

Jordana is a Senior Product Marketing Manager at Panaya. A communications expert, Jordana has over 10 years of experience in content management and marketing in the high-tech industry. Passionate about B2B marketing and storytelling, she enjoys developing the story behind a product.

With more than 15 years’ experience in the IT industry, Zinette began specialising in product management in 2008 at SAP. Now working for Panaya as the Director of Product Management she brings a wealth of knowledge in traditional Application Lifecycle Management approaches, and more importantly is a leading proponent for the emerging Enterprise Agile Delivery movement. Zinette is leveraging her knowledge and experience to bring to market a set of offerings from Panaya that are set to transform the way business manages change.

Avi is a content marketing manager at Panaya. With a decade of experience in software companies, he loves helping businesses grow. He holds an MBA from the Technion.

Benjamin is a seasoned professional with 15 years of experience in enterprise software and consulting for large customers across various industries. As the Director of Product Management for Panaya Smart Testing Solutions, he has been at the forefront of the development of Panaya Test Dynamix solution for smart test management combining modern UAT for large transformation projects, no-code automation, and change analysis. With a deep understanding of ERP project management and testing methodologies, he’s a true expert in his field and dedicated to delivering exceptional products to customers.

David Giller is CEO at Brainiate. He is also a Salesforce MVP, Trainer, Consultant, Blogger, Author and Salesforce User Group Leader. On paper, David is an attorney – although he is currently retired from practicing law. Through a series of bizarre and unexpected twists in his career, David found himself managing product development & marketing in various law-related industries. Then he ended up managing large-scale IT projects at NBC Universal and GE Capital – where he was first introduced to Salesforce. According to David, it was love at first login.Today, David helps organizations to « make Salesforce easy » by training employees, identifying areas of improve the existing Salesforce configuration, and sharing best practices to help organizations get the most out of the Salesforce platform.

Arnaud FRANCOIS has worked for 15 years in the software world and nearly 10 years in pre-sales. Arnaud focuses on the value of Panaya in the SAP ECC, SAP S/4HANA, and Oracle contexts for both change management and testing.

Rafi Kretchmer is Panaya’s VP Marketing. Rafi brings more than 17 years of senior management experience in B2B corporate and product marketing from the software enterprise arena. As VP Marketing he is responsible for all marketing activities including: positioning transformation, go-to market strategy, strategic market direction, lead and demand generation, online and offline marketing plans and leading the global marketing team. Prior to Panaya Rafi was leading Portfolio Marketing and Demand Generation at NICE systems, Head of Portfolio and Revenue Management Marketing at Amdocs and Team Lead of Product Management at BMC Software. Rafi is a graduate of the IDF MAMRAM unit and holds a BA in Business Management and MA in Law from Bar-Ilan University.

With more than two decades under his belt with Oracle technologies, as a developer, project manager, techno-functional consultant, system integrator, instructor and more, Amir has pretty much “seen them all”. Dating back to Oracle EBS version 8.3 (formerly known as Oracle Applications), Amir shares his holistic view of the Oracle EBS space, and is a major contributor to Panaya’s product roadmap design.

Over the past two decades, Oren has notched up a wealth of experience in enterprise software consulting, product strategy, product management and product marketing. Career highlights include: ERP project management and consulting, leading product management, marketing, and strategy at B2B software companies, from small startups to global software vendors. Oren is currently the VP of Product Marketing at Panaya.

Anat Grynberg, MBA, brings over 20 years of high tech marketing experience. Anat is a truly « 360 degrees » marketing manager having handled all aspects of marketing and has contributed to startup companies as well as large global companies (Alcatel, NICE Systems, Amdocs) Raised in France where she studied (Paris VI University, HEC) and worked (Alcatel now Alcatel-Lucent Enterprise – ALE), Anat specializes in B2B marketing. At Panaya, Anat is responsible for the marketing of the French speaking countries.