Alex Zlidin is a seasoned Salesforce Solution Architect at Panaya, with eight Salesforce certifications and the distinction of being a 3-star Trailhead Ranger, he brings a wealth of expertise to his role. His professional journey encompasses significant experience in customer success and product management. Beyond his core responsibilities, he’s an active contributor to the Salesforce community - sharing best practices, thought leadership, and practical guidance through blogs, webinars, and industry events. Passionate about innovation and scalable architecture, he’s committed to helping organizations unlock the full potential of their Salesforce ecosystems.