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Ronit Eliav is the Director of Product Marketing at Panaya. With a deep interest in digital transformation and the latest IT trends, she enjoys creating and sharing thought leadership around such topics as agile and continuous delivery, DevOps, quality assurance and IT modernization projects.


Shanie Weissman is a tech blogger and trend spotter for Panaya.com. Inspired by innovation, passionate about the creativity that ignites it, Shanie enjoys telling the stories that make technology come alive and help people understand its value and applications. These days, she writes mostly about business-process testing, enterprise agility, modern ALM, SAP, and Salesforce.


Jordana is a Senior Product Marketing Manager at Panaya. A communications expert, Jordana has over 10 years of experience in content management and marketing in the high-tech industry. Passionate about B2B marketing and storytelling, she enjoys developing the story behind a product.


With more than 15 years’ experience in the IT industry, Zinette began specialising in product management in 2008 at SAP. Now working for Panaya as the Director of Product Management she brings a wealth of knowledge in traditional Application Lifecycle Management approaches, and more importantly is a leading proponent for the emerging Enterprise Agile Delivery movement. Zinette is leveraging her knowledge and experience to bring to market a set of offerings from Panaya that are set to transform the way business manages change.


Lydia is Field Marketing Manager for the DACH region at Panaya. Being a Marketing professional with more than 25 years of experience, including almost 10 years in the IT and software industries, she loves to help businesses grow. Lydia writes about ERP change analytics & cloud-based enterprise software testing with a focus on the German markets.


Avi is a content marketing manager at Panaya. With a decade of experience in software companies, he loves helping businesses grow. He holds an MBA from the Technion.


Liad Tal is a senior Product Marketing Manager at Panaya. Liad has over 18 years of technical and sales experience in enterprise technologies. Liad writes about ERP Market trends focused on SAP and Oracle as well as change management and enablement in organizations, driving ERP agility in the era of Digital Transformation.


Amit is a senior IT application team manager with over 12 years of SAP experience. He has led dozens of global projects, and has comprehensive knowledge on building, executing and monitoring IT work plans. Amit’s current role has him in charge of product usage and roadmap, best practices development, consulting and supporting strategic accounts.


Natalie Cohen is Panaya’s Online Marketing Manager & Digital Media Guru. As a Marketing Expert she always keeps track with all the recent trends in the Digital World and has a special passion for moving things through the B2B funnel. Join her ride and you’ll learn how ERP becomes “sexy” with just a few tweaks and perks!


Benjamin is a business-savvy and experienced product manager with Panaya, responsible for Panaya Test Dynamix solution which is a SaaS Platform that helps organizations to accelerate and standardize packaged application testing. Expertise and experienced in managing many enterprise customers in EMEA while leveraging Panaya’s capabilities throughout their testing journey. He is collaborative and research-oriented with over 8 years of experience as a project manager for large enterprises, government and public-sector customers.


Serge Lazimi, an expert in testing and quality assurance solutions and methodologies, especially for packaged applications, has more than a decade, experience in product management, consulting, IT, and sales with enterprise applications across the globe. He is currently the Director of Product Management for Testing Solutions at Panaya.


Rafi Kretchmer is Panaya’s VP Marketing. Rafi brings more than 17 years of senior management experience in B2B corporate and product marketing from the software enterprise arena. As VP Marketing he is responsible for all marketing activities including: positioning transformation, go-to market strategy, strategic market direction, lead and demand generation, online and offline marketing plans and leading the global marketing team. Prior to Panaya Rafi was leading Portfolio Marketing and Demand Generation at NICE systems, Head of Portfolio and Revenue Management Marketing at Amdocs and Team Lead of Product Management at BMC Software. Rafi is a graduate of the IDF MAMRAM unit and holds a BA in Business Management and MA in Law from Bar-Ilan University.


Jesper is a Test Manager at an outsourcing company (NNIT.com) with deliveries both in development, application maintenance, infrastructure and operations. While he usually do test management in software projects his interests are all kinds of testing also outside of software development. Jesper is a blogger on https://jlottosen.wordpress.com, a writer and active on twitter as @jlottosen


Jake Klein is CEO of Panaya, an Infosys company. Previously, he was a Vice President of the Infosys Innovation Fund and Corporate Development team, and is responsible for the IIF investments in Cloudyn and CloudEndure. Prior to joining Infosys in 2015, Jake spent a number of years at SAP in various Product, Business Development and R&D leadership roles. Most notably Jake led Product Management for SAP HANA from inception to its growth into a billion dollar line of business within SAP. While at SAP he also held the role of Senior Vice President, R&D, responsible for SAP’s next generation development experience, SAP River. Jake holds an MBA with distinction from the UC Berkeley Haas School of Business.