In today’s dynamic landscape, customer demands have pushed automakers to reevaluate their approaches and embrace digital solutions to stay ahead. The integration of information and interactivity has become crucial, despite the rising costs and complexities involved. Automotive enterprises have long utilized information technology to enhance productivity, efficiency, and supply chain optimization. But what happens when customer expectations become more demanding? To thrive in this evolving landscape, automakers must respond proactively by innovating and growing in new directions.