As Chief Marketing Officer at Panaya, Ron Pick is responsible for increasing Payana’s brand awareness and optimizing the buyer’s journey to generate interest and revenue at a global scale. Ron’s teams at Payana’s lead initiatives in pipeline generation, corporate marketing and product marketing. Ron brings over 15 years of marketing and entrepreneurial experience. Prior to joining Panaya, Ron held a number of positions at SimilarWeb, including the VP of Marketing & Demand Generation teams. Prior to that Ron was the Co-founder in AdExtent a marketing and advertising technology startup.