With nearly 20 years of technical and product management experience, Avishai Shafir is a seasoned expert in business application testing, software development, product management, and go-to-market strategies. In his current role as Director of Product Management at Panaya, Avishai leads the strategy and development of the company’s testing products. Previous positions include: leading the team of architects that drove the functionality of the HP QC/ALM Suite, heading up product marketing at BluePhoenix Solutions, and being part of the team that defined the roadmap of Magic Software Enterprises' line of products.