Our Writers

Benjamin is a seasoned professional with 15 years of experience in enterprise software and consulting for large customers across various industries. As the Director of Product Management for Panaya Smart Testing Solutions, he has been at the forefront of the development of Panaya Test Dynamix solution for smart test management combining modern UAT for large transformation projects, no-code automation, and change analysis. With a deep understanding of ERP project management and testing methodologies, he’s a true expert in his field and dedicated to delivering exceptional products to customers.

Alex Zlidin is a seasoned Salesforce Solution Architect at Panaya, with eight Salesforce certifications and the distinction of being a 3-star Trailhead Ranger, he brings a wealth of expertise to his role. His professional journey encompasses significant experience in customer success and product management. Beyond his core responsibilities, he’s an active contributor to the Salesforce community – sharing best practices, thought leadership, and practical guidance through blogs, webinars, and industry events. Passionate about innovation and scalable architecture, he’s committed to helping organizations unlock the full potential of their Salesforce ecosystems.

Director of Technology Partners and Product, has more than 20 years of SAP experience, specialized on SAP technology consulting across industries. Samuel manages SAP products in Panaya, focused on SAP Change Analysis and strategic roadmap tight with SAP new technologies integrating Panaya Intelligence into change processes in customer organizations.

Gili Idan is Head of Brand & Product Marketing at Panaya, where she bridges the gap between innovative enterprise solutions and meaningful customer narratives. With a strong background in B2B SaaS and a passion for storytelling, Gili specializes in positioning products for growth, crafting compelling messaging, and building brands that resonate. Her work sits at the intersection of strategy and creativity, bringing clarity to complex technologies and helping companies connect with their audiences in authentic, impactful ways.

Stuart Bierig has been working in the ERP integration and change analytics spaces for over 15 years and in a pre-sales engineering role for over a decade. At Panaya, Stuart focuses on demonstrating how Panaya’s Change Intelligence platform significantly accelerates SAP ECC6, S/4HANA, Oracle EBS, and Salesforce initiatives while minimizing, if not eliminating, go-live risk. Stuart has worked with and listened to customers, prospects, and system integrators across the continent, sharing trials and tribulations, best practices from the field, and trends in the market.

Amos is a veteran Product Marketer, with a talent for translating complex technical concepts into simple, compelling narratives. His extensive B2B Product Marketing experience for global tech enterprises, as well as strategic consultancy for startups, gives him a unique approach and innovative mindset. At Panaya Amos focuses on all things ERP – SAP, Oracle, ERP Testing and more.

Amit is a senior executive with extensive experience in product management, program leadership, and digital transformation projects. He’s a seasoned SAP expert with deep technological expertise and has successfully led numerous large-scale transformation projects across industries. As VP of Product at Panaya, Amit drives the company’s GenAI and Change Intelligence solutions for SAP and Oracle, empowering organizations to accelerate and optimize their ERP transformations.

Avi is a content marketing manager at Panaya. With a decade of experience in software companies, he loves helping businesses grow. He holds an MBA from the Technion.

Yuval Gal is an experienced Oracle E-Business Suite (EBS) expert specializing in system upgrades, process optimization, and ERP transformation. As a Marketing Program Manager at Panaya, she combines her deep technical knowledge with strategic marketing to drive thought leadership and industry engagement. Yuval helps organizations streamline operations, improve efficiency, and successfully navigate complex upgrades, ensuring they maximize the value of their ERP systems.

Liad Tal is a senior Product Marketing Manager at Panaya. Liad has over 18 years of technical and sales experience in enterprise technologies. Liad writes about ERP Market trends focused on SAP and Oracle as well as change management and enablement in organizations, driving ERP agility in the era of Digital Transformation.

David Giller is CEO at Brainiate. He is also a Salesforce MVP, Trainer, Consultant, Blogger, Author and Salesforce User Group Leader. On paper, David is an attorney – although he is currently retired from practicing law. Through a series of bizarre and unexpected twists in his career, David found himself managing product development & marketing in various law-related industries. Then he ended up managing large-scale IT projects at NBC Universal and GE Capital – where he was first introduced to Salesforce. According to David, it was love at first login.Today, David helps organizations to “make Salesforce easy” by training employees, identifying areas of improve the existing Salesforce configuration, and sharing best practices to help organizations get the most out of the Salesforce platform.

David brings to Panaya over 18 years of senior management experience in product management, technology, pre-sales and business strategy. David was holding the role of Panaya Chief Product Officer prior to his nomination as Panaya CEO. As Chief Product Officer he was responsible for all product management activities including: product strategy and direction, roadmaps, go to market strategy, pricing, and leading the global product house teams. Before joining Panaya, David held various senior positions at NICE including Head of Product Management for their Multi-Channel Recording and Voice Biometrics solutions. He previously served as Director of Product Management for NICE’s Big Data Customer Experience Analytics solutions, where he led innovation and go to market teams. Prior to that, he also held various pre-sales, engineering and technology leadership positions at NICE and RAD DataCommunications. David holds an MBA from the Tel-Aviv University and BSc in Computer Science from Open University in Tel-Aviv.

Arnaud FRANCOIS has worked for 15 years in the software world and nearly 10 years in pre-sales. Arnaud focuses on the value of Panaya in the SAP ECC, SAP S/4HANA, and Oracle contexts for both change management and testing.

Raghavesh Peddareddy, a Solution Architect at Panaya, has more than 16 years of ERP experience, specializing in SAP and Oracle EBS initiatives across varied industry verticals. Raghavesh interfaces with customers, prospects, and system integrators showcasing Panaya’s powerful, differentiating capabilities. He regularly demonstrates how Panaya’s Change Intelligence Platform accelerates and de-risks ERP change initiatives – from small deployments of custom code and patches to ERP version upgrades and platform conversions – providing exceptional value and ROI to its growing customer base.

Ian is a solution architect from New England. He is devoted to his family, loves outdoor green places and enjoys finding the right solutions for his clients. He has been working with change intelligence and testing for over five years, primarily with SAP and Oracle ERP systems. With over 20 years of experience with supporting his customers find success optimizing their Enterprise Applications, Ian has worked with clients in a variety of industry verticals.

Jesper is a Test Manager at an outsourcing company (NNIT.com) with deliveries both in development, application maintenance, infrastructure and operations. While he usually do test management in software projects his interests are all kinds of testing also outside of software development. Jesper is a blogger on https://jlottosen.wordpress.com, a writer and active on twitter as @jlottosen

Binyamin Kamilar is the Global Customer Success Director for Panaya ForeSight, and a Panaya veteran of 10 years. He is passionate about being the voice of the customer and promoting new features that bring added value and ROI for ForeSight customers. He works closely with Product Management, RnD, Marketing and Sales to align the CS strategy with the rest of the team.

Stav Grinshpon, Chief Product Officer (CPO) at Panaya has over 16 years of senior management experience, leading technological innovations in both product and R&D teams. He has a background in the development of customer-focused and AI-driven products. Stav’s academic background includes a B.Sc. in Computer Science from the Academic College of Tel-Aviv, and executive education in AI from MIT Sloan.

Mikael has started his career as a consultant on various types of projects ( risk management, process improvement, ERP implementation…), his main focus is customer satisfaction in regard to project success. He then continued as a Project manager in Fintech and is now a Customer Success Manager at Panaya.

Noga Balaban leads Product Marketing for Panaya’s Impact Analysis and AI solutions, turning complex ERP and AI products into clear, buyer-focused narratives. With deep B2B SaaS experience, Noga built marketing functions from the ground up in fast-growing startups. Her narratives sit at the core of product marketing that drives demand, blending strategy and storytelling to help innovative products reach the right audience at the right time.

Elina Stoliar serves as the Senior Product Manager, Change Intelligence and AI at Panaya. In this pivotal role, she drives the strategy and development of next-generation features that leverage artificial intelligence to make enterprise change safer and smarter. With a deep passion for building impactful technological products, Elina focuses on empowering organizations to navigate complex IT landscapes with confidence. Beyond her innovations at Panaya, she is an active voice in the tech community and a dedicated mentor at Product League, where she shapes the next generation of product professionals. She believes in the power of using her expertise to help people and organizations reach their full potential through smarter, data-driven solutions.

Eran Grimberg is Panaya’s SRE Team Leader, managing a team of engineers in charge of keeping our production sites and analyses running 24/7. He has created the first automation pipeline in Panaya, to automate Production deployment and many other projects. Since then, he has been working hard on automating anything he touches, making sure no one does anything manually more than once.

Leading Panaya’s customer education channels since 2017, Yoni has extensive experience in promoting better learning experiences for software learners. With more than 600 setup and how-to guides written and tens of video tutorials and eLearning modules produced, Yoni keeps Panaya users up to speed with the latest Panaya features and technologies.

Gurit Heitner is the Customer Success Team Lead for DACH and APAC in Panaya. As an accomplished Customer Success Leader and thought leader with extensive experience with SaaS software companies and SAP, she leads the S/4HANA enablement program. She is passionate about being the voice of the customer and promoting added value and ROI for customers and as such consistently exceed expectations on both sides.

Keren Levin is R&D Director in Panaya’s ForeSight group. Keren has developed the core of Foresight Analysis and lead the implementation of many cool features in this Product. Keren has a long record of reverse engineering of databases, CRMs and ERPs. In Panaya she took Salesforce as her special beloved echo system. Leading challenging technological solutions to the salesforce community

Passionate about creating innovative high-value products and building advanced business processes to support business growth and KPIs. An MBA graduate, with experience in product management, and managing business operations and Salesforce teams. Grew up in the Silicon Valley and excited about finding creative solutions to complex challenges.

Ifat Chitin Morrison is a Full-Stack Developer in Panaya’s ForeSight group. Ifat has developed exciting features in ForeSight, such as the Impact Analysis Graph and the Salesforce Org Overview, which bring unique value to Panaya’s customers. She joined Panaya 3 years ago, and after 13 years as a Back-End Developer, she fell in love with the exciting world of Front-End Development.

Guy is a technology expert with 23 years of experience in business innovation. During his carreer, be it as Presale, Product Manager, Business Manager or Sales Enablement – Guy had always made it his first priority to deliver value to whomever he connected with, and with that came his and his client’s success. Guy’s hands-on technological experience covers SAP, Oracle, Software Development and Testing, Telecom, Web, Security, and much more