Gili Idan is Head of Brand & Product Marketing at Panaya, where she bridges the gap between innovative enterprise solutions and meaningful customer narratives. With a strong background in B2B SaaS and a passion for storytelling, Gili specializes in positioning products for growth, crafting compelling messaging, and building brands that resonate. Her work sits at the intersection of strategy and creativity, bringing clarity to complex technologies and helping companies connect with their audiences in authentic, impactful ways.