Marketing Project Manager Marketing

Hod Hasharon, Israel

What Will You Do?

Panaya is seeking a talented results-driven marketing mind to join our team. You will be responsible for building scalable processes to generate leads from webinars, virtual summits, workshops, and special programs & generate engagements by applying inbound marketing tactics such as email and social media in order to convert to SQLs. You will be working in a fast-paced environment managing multiple projects at once, which involve stakeholders across the company.

Responsibilities

  • Create the strategy and manage end-to-end top of funnel marketing campaigns that increase the potential sales opps (webinars, virtual summits, workshops, special programs, etc with 3rd vendors or as self-hosted events)
  • Develop the strategy for nurturing our leads through a mix of inbound tactics.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  •  Create and implement new projects and creative ideas that help improve customer conversion rates.
  •   Ensure marketing projects are delivered as scheduled and within budget to the best possible quality standards.
  •   Synchronize between the different project stakeholders across all deliverables and timelines.
  •   Working 3rd party vendors’ collaborations to drive new leads and awareness of different marketing activities.
  •   Communicate in an effective and professional way with customers, influencers and stakeholders in and outside of the company.

Required Qualifications & Skills

  • +2 years’ experience with B2B project management
  •  Data-driven by nature and understand how to measure marketing business impact throughout the funnel.
  • Hands-on experience with virtual marketing events, webinars, content creation, emails and marketing automation.
  • Proven ability to manage multiple projects at the same time in a fast-paced environment.
  • Experience with Salesforce, Marketo, Asana, JIRA, MS-Project is a plus
  • Creative and out of the box thinking.
  • Strong project management and communication skills
  • Great team player
  •  Bachelor’s degree in Marketing or Communications, or related field, or equivalent work experience required.

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