Marketing Project Manager Marketing

What Will You Do?

Panaya is seeking a talented results-driven marketing mind to join our team. You will be responsible for building scalable processes to generate leads from webinars, virtual summits, workshops, and special programs & generate engagements by applying inbound marketing tactics such as email and social media in order to convert to SQLs. You will be working in a fast-paced environment managing multiple projects at once, which involve stakeholders across the company.

Responsibilities

• Create the strategy and manage end-to-end top of funnel marketing campaigns that increase the potential sales opps (webinars, virtual summits, workshops, special programs, etc with 3rd vendors or as self-hosted events)
• Develop the strategy for nurturing our leads through a mix of inbound tactics.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
•  Create and implement new projects and creative ideas that help improve customer conversion rates.
•   Ensure marketing projects are delivered as scheduled and within budget to the best possible quality standards.
•   Synchronize between the different project stakeholders across all deliverables and timelines.
•   Working 3rd party vendors’ collaborations to drive new leads and awareness of different marketing activities.
•   Communicate in an effective and professional way with customers, influencers and stakeholders in and outside of the company.