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Marketing Program Manager

Marketing • Hod Hasharon, Israel • Full-time

Description

Responsibilities

  • The marketing program manager will report to the Product Marketing Managers.
  • Faciliate and manage B2B marketing programs from our marketing calendar in Marketo for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content.
  • Work closely with content and design teams to create landing pages for webinar registration and content.
  • Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them.
  • Work closely with product marketing on mapping marketing database segmentation to personas.
  • Ensure all Marketo programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking.
  • Analyze email, webinar, and campaign performance with an eye towards continuous improvement, and sharing insights across the team.
  • Facilitate a marketing program retrospective following completion of each marketing program.
  • Work with external resources on delivery of video, audio or graphic assets
  • Create email and landing page split tests to improve the team’s understanding of what subject lines, headers, images, copy, and calls-to-action are most effective.
  • Document all processes and update management as needed.

Requirements

  • Excellent spoken and written English.
  • Able to understand our audience of developers and IT leaders. 
  • You are obsessed with marketing and a self starter. 
  • Power user of marketing automation software (Marketo or Hubspot preferred).
  • Power user of CRM software (Salesforce).
  • Experience working in a B2B software marketing team.
  • Proficiency in MS Excel or Google Sheets.

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